5 Lamp Tattoo Studio | Brand Identity & Logo Design

5 Lamp Tattoo Studio | Brand Identity & Logo Design

Description

Branding for Food Product based company “Chattiyum Kudhuppiyum” by providing a CARTOONISTIC TOUCH.


Client

CHATTIYUM KUDHUPPIYUM

Year

Sep 20, 2024

Client

CHATTIYUM KUDHUPPIYUM

Type

Branding

Intro

Project Overview
Visioux developed a holistic brand identity for 5 Lamp Tattoo Studio, a premium tattoo studio in Changanassery. The brand is built around the symbolism of five lamps—a nod to cultural heritage—while embracing bold, modern design elements that speak to young and artistic audiences. The visual system included logo construction, typography, and a distinct color palette, setting the tone for a memorable and marketable brand presence.

Process

Design Process

  • Mission & Vision Articulation: Defined the brand’s purpose—to blend modern artistry with traditional techniques and elevate the tattoo experience

  • Logo Ideation & Symbolism: Developed a logo centered around five symbolic lamps, representing light, creativity, and cultural depth

  • Geometry & Balance: Designed using precise geometric proportions to ensure clarity and harmony across formats

  • Typography Selection:

    • Beau Rivage – Sophisticated and elegant for the primary brand type

    • Andaluzia Personal Use – Creative and expressive, enhancing the artistic tone

  • Color Palette Definition:

    • Golden Yellow (#FAA21F) – Symbolizing warmth, creativity, and heritage

    • Black (#000000) – Representing strength, depth, and the tattoo ink itself

  • Brand Adaptability: Ensured logo clarity across sizes and formats with recommendations for minimum usage sizes

  • Collateral Direction: Created a consistent visual framework ready for application on merchandise, signage, social media, and future campaigns

Goal

Client Goal
The client aimed to:

  • Create a unique and recognizable identity that connects to local heritage

  • Establish the studio as Changanassery’s leading tattoo destination

  • Appeal to young adults and body art enthusiasts aged 18–40

  • Design a professional and scalable logo adaptable across various formats (digital, signage, print)

  • Build brand loyalty and boost visibility through cohesive and strategic branding

Result

Results

  • Memorable Brand Identity: The bold and culturally symbolic logo instantly communicates the studio’s essence

  • Improved Visual Recognition: A strong color palette and cohesive typography made the brand easily recognizable in both digital and physical spaces

  • Versatile Branding Toolkit: Provided flexible visual elements ready for rollout across all touchpoints

  • Market Differentiation: Positioned 5 Lamp Tattoo Studio as a unique player in the tattoo industry—professional, culturally aware, and modern