
Description
Branding for Food Product based company “Chattiyum Kudhuppiyum” by providing a CARTOONISTIC TOUCH.
Client
CHATTIYUM KUDHUPPIYUM
Year
Feb 15, 2025
Client
CHATTIYUM KUDHUPPIYUM
Type
Branding
Intro
Project Overview
Sai Shivam Studios (SSS) Branding is a premium visual identity project crafted for a visionary film production company. The branding delivers a sleek, minimal, and cinematic logo, supported by a cohesive visual system that spans color, typography, and real-world brand applications. It ensures brand consistency, recognition, and aesthetic appeal across all digital and physical touchpoints.
Process
Design Process
Discovery & Concepting
Researched branding trends in film production and entertainment sectors
Crafted conceptual logo variations with a modern, minimalist approach
Visual Identity Development
Finalized the primary logo with attention to form, legibility, and scalability
Defined a harmonious color palette and typographic system aligned with the brand personality
Collaterals & Applications
Designed brand collateral such as stationery, media assets, and signage
Applied the identity in real-world mockups for presentations and visual storytelling Behance
Guidelines & Cohesion
Developed usage guidelines to ensure consistent application across platforms
Emphasized clarity, spacing, and contextual adaptability
Design Objectives
Develop a timeless and scalable logo for use across screen and print media
Establish a cinematic yet minimal aesthetic that evokes creativity and professionalism
Craft a unified brand identity system for cohesive, consistent communication



Goal
Client Goal
Sai Shivam Studios wanted a professional brand identity that reflects their passion for storytelling through film. Their goal was to establish a visually strong and memorable brand that could hold its own in the creative industry—modern, cinematic, and minimal.
Result
Results
Enhanced Brand Recognition: The monogram logo and visual system helped Sai Shivam Studios stand out as a professional creative agency, elevating their perceived value
Increased Consistency: With a full brand guideline, their team now applies the identity uniformly across platforms, improving brand trust
Improved Client Communication: The polished assets and templates allowed for streamlined marketing and pitch decks
Portfolio Expansion: The branding helped position Sai Shivam Studios to secure higher-profile projects and industry collaborations