Description
Branding for Food Product based company “Chattiyum Kudhuppiyum” by providing a CARTOONISTIC TOUCH.
Client
CHATTIYUM KUDHUPPIYUM
Year
Feb 26, 2024
Client
CHATTIYUM KUDHUPPIYUM
Type
Branding
Intro
Project Overview
Echo is a branding and product design project developed by Visioux, aiming to empower entrepreneurs by helping their brand “voices resonate globally.” The identity is built around a captivating visual system that emphasizes connectivity and digital innovation, supported by thoughtful design and strategic placement.
Process
Design Process
Concept Development: Strategically crafted a brand positioning that centers on entrepreneurs’ needs for voice and visibility.
Logo & Visual Identity: Designed a logo marking connectivity and modernity; complemented by a strong visual identity system aligning with product design.
Product Design Integration: Ensured that branding seamlessly translated to various product touchpoints — reinforcing the brand story across platforms and merchandise.
Goal
Client Goal
The goal was to create a brand identity that communicates empowerment, clarity, and modernity. Echo needed a cohesive branding solution that elevates entrepreneurial visibility in a saturated digital space, while reflecting innovation and connection.
Result
Results
Amplified Brand Presence: The Echo identity helped entrepreneurial ventures stand out with clarity and confidence.
Cohesive Design Across Touchpoints: From digital to physical products, the brand system ensured unified visual impact.
Increased Brand Recall: The distinctive visual language supports meaningful brand recognition in competitive environments.