Description
Branding for Food Product based company “Chattiyum Kudhuppiyum” by providing a CARTOONISTIC TOUCH.
Client
CHATTIYUM KUDHUPPIYUM
Year
Jul 10, 2025
Client
CHATTIYUM KUDHUPPIYUM
Type
Branding
Intro
Project Overview
Huepoint is a brand that revolves around the concept of color, minimalism, and clarity. The goal was to create a brand identity that feels modern yet approachable. The branding elements included logo design, a fresh color palette, typography selection, and a visual style that communicates Huepoint’s philosophy of simplicity in creativity.
Process
Design Process
Conducted research on color psychology and visual identity trends.
Developed initial sketches and multiple logo concepts based on the brand’s core message.
Finalized a typographic logo with subtle design detailing to reflect clarity and focus.
Designed a brand system using a vivid yet balanced color palette.
Created mockups and brand applications to visualize the real-world implementation.
Goal
Client Goal
To create a bold yet minimal brand identity that stands out in creative markets and can be flexibly applied across digital and print mediums.
Result
Results
Delivered a distinctive and versatile brand identity.
Enhanced visual recall and brand cohesiveness.
Successfully created a system that is easy to extend across platforms and future campaigns.